Worried About Buying a Home Right Now?
Let’s Talk About What’s Actually Happening in DFW

If you’ve been sitting on the sidelines waiting for the “right time” to buy a home, I get it. Between inflation headlines, interest rate chatter, and everyone’s cousin telling you the housing market is “about to crash,” it’s a lot. So let’s set the noise aside for a minute and look at what’s actually happening on the ground here in North Texas — because it tells a very different story.

Companies Aren’t Betting Against Us. They’re Betting On Us.

Here’s something I keep coming back to with my buyers: companies don’t relocate thousands of jobs into a market they think is shaky. They move where the growth is. And right now, DFW is where the growth is.

For the seventh year running, DFW ranks #1 in the country for corporate headquarters relocations. We’re home to 24 Fortune 500 companies, and in 2025 alone, 11 new headquarters relocated here. That’s not a fluke — that’s a trend line, and it’s pointed up.

Who’s Already Here

Before we even talk about who’s moving in, it’s worth remembering how deep our existing employer base already runs. This isn’t a one-industry town that lives or dies with a single sector:

• Aerospace & Defense: Lockheed Martin, Bell Textron, RTX/Raytheon
• Finance & Banking: Bank of America, JPMorgan Chase, Charles Schwab, Fidelity Investments, Comerica
• Healthcare: Texas Health Resources, UT Southwestern, Baylor Scott & White, Medical City Healthcare
• Tech, Telecom & Consumer: AT&T, Texas Instruments, Ericsson, American Airlines, Toyota Motor North America, State Farm, McKesson, 7-Eleven

That kind of diversification matters. When one industry has a rough quarter, this region doesn’t feel it the way a single-employer town would.

Who’s Landing Here in the Next 6–12 Months

This is the part that gets me genuinely excited, because it’s happening right now:

• Samsung is relocating its U.S. headquarters to Plano — about 1,000 jobs, by the end of 2026.
• Celestica is opening a new manufacturing site in Fort Worth, an $876 million investment bringing 1,715 new jobs.
• Wistron, an Nvidia manufacturing partner, is building its first two U.S. plants at AllianceTexas in Fort Worth — a $761 million investment creating 888 jobs, opening in early 2026.
• DrinkPak is expanding its Fort Worth facility with a $452 million investment and 1,000 new jobs by 2026.
• Nasdaq is opening a new regional headquarters in Downtown Dallas, joining NYSE Texas and the newly forming Texas Stock Exchange — Dallas is quickly becoming a real financial exchange hub.
• Mercedes-Benz AG is establishing a new headquarters for its financial services arm at AllianceTexas in Fort Worth, with 100+ new jobs.
• Hershey is opening a regional North Texas hub in Frisco.
• Nextdoor opened its first Texas office in Dallas and is growing fast.

And the Pipeline Doesn’t Stop There

Looking further out, the momentum keeps building. Goldman Sachs is building an 800,000-square-foot campus in Victory Park with roughly 5,000 jobs by late 2027. AT&T is building a new 54-acre global headquarters campus in Plano bringing about 10,000 jobs. Bank of America is raising a new Uptown Dallas tower. Morgan Stanley has a $1.3 billion Uptown tower proposal with incentives already approved.

None of these companies are hedging their bets. They’re building for the long haul, right here.

Why This Matters If You’re Thinking About Buying

Here’s the connection I want you to walk away with: jobs drive housing demand. When tens of thousands of new jobs land in a region, those employees need somewhere to live. That’s steady, durable demand — not the kind of speculative bubble that pops overnight.

It also means:

• Rental demand stays strong, which is good news if you’re weighing buying versus renting long-term.
• Home values in growth corridors (Plano, Frisco, Fort Worth’s Alliance corridor, Uptown/Victory Park) tend to hold up well when the local job market is this active.
• Buyer competition in these areas may increase over time as relocating employees start house hunting — which is exactly why getting ahead of the curve now, rather than waiting, can work in your favor.

The Bottom Line

I’m not going to tell you the national headlines are wrong — rates are what they are, and affordability is a real conversation we should have honestly, together. But “DFW’s economy is shaky” simply isn’t backed by what’s actually happening here. Companies are voting with billions of dollars and tens of thousands of jobs, and they’re voting for North Texas.

If you’re ready to talk through what this means for your specific home search — whether that’s Plano, Frisco, Fort Worth, or anywhere in between — I’d love to help you make sense of it. No sugar-coating, no sales pitch. Just an honest conversation about the market and what makes sense for you.