Flat Fee & Full Service Listing Plans — DFW
Sell Smart.
Keep More.
21+ years of DFW expertise. Three flexible listing plans built around what you actually need — from DIY MLS exposure to full white-glove representation.
Why King Realty Texas
You deserve a broker who's been in the trenches — not just reading about the market.
Since 2002, I've closed hundreds of DFW transactions across every price point and market condition. When you list with King Realty, you get straight talk, sharp strategy, and a team that genuinely has your back from contract to close.
Choose Your Plan
Listing Services Built for Every Seller
Whether you want to handle the legwork yourself or hand everything off, there's a plan that fits your goals and your budget.
DIY Option
FSBO MLS Listing
List your home on the MLS and represent yourself — while still gaining full buyer exposure through the region's most powerful listing database.
- MLS listing activation
- Maximum buyer exposure on Zillow, Realtor.com & more
- You represent yourself through showings & negotiations
- No listing agent commission
Full Service
Flat Fee Listing
Everything you need to sell your home with confidence — at a fraction of the traditional commission cost.
- Strategic pricing & CMA analysis
- Professional photography
- Local licensed Realtors on your side
- Consistent communication throughout
- Full representation from listing to close
Traditional Model
Full Service 4.5%
Prefer the traditional model with nothing due upfront? This plan offers complete representation with our listing fee paid at closing.
- 1.5% listing agent commission
- Nothing due upfront
- Full service representation
- Paid at closing — no out-of-pocket cost to list
Your Broker
Shawna King, Broker
I started King Realty Texas because I believe sellers deserve better options. After 21+ years in DFW real estate — and co-founding a brokerage that grew to 100+ agents across two states — I stepped back to build something intentional: a boutique firm where every client actually matters.
I'll give you real data, real advice, and real talk. No fluff, no pressure — just results.
Seller Education
Avoid These Common Pricing Mistakes
Pricing your home correctly is the single biggest factor in a fast, profitable sale. Here are the 7 pitfalls that cost North Texas sellers time and money every year.
Longer Time on the Market
Overpriced homes sit unsold for weeks or months. The longer a listing lingers, the more buyers wonder what's wrong with it.
Fewer Showings & Offers
Today's buyers are sharp. If your price doesn't align with market comps, fewer people will even schedule a showing — let alone make an offer.
Appraisal Issues
Lenders require an appraisal. If your home doesn't appraise for the asking price, the deal may fall through or require renegotiation at a lower number.
Helping the Competition Sell
When your home is priced too high, buyers naturally compare it to correctly-priced neighbors — making those homes look like the better deal.
Price Reductions Backfire
Dropping the price later creates the perception that something is wrong. It invites lowball offers and erodes your negotiating leverage.
Missing the First 30 Days
The first few weeks on market are your highest-traffic window. Overpricing burns that momentum and is nearly impossible to recover from.
Negotiation Disadvantages
A correctly-priced home puts you in control at the table. Overpricing leads to extended back-and-forth and often a lower final sale price than pricing it right from day one.
King Realty's Approach
Our Proven Pricing Strategy:
Sell Faster & For Top Dollar
With 21+ years in the North Texas market, I've mastered the art of pricing homes to move quickly while maximizing what you walk away with. Here's exactly how we do it:
Comprehensive Market Analysis
We dig into comparable sales, active listings, and local market trends to pinpoint your home's optimal price.
Strategic Pricing for Maximum Interest
We price to attract multiple offers and create competition among buyers.
Expert Staging & Marketing
Professional photography, targeted online exposure, and high-impact marketing get your home in front of the right buyers.
Strong Negotiation Tactics
Our market expertise positions you for the best possible offer and a smooth path to the closing table.
What's Included
From First Call to Closed Deal —
Here's What We Do For You
Full service means full service. Here's a detailed look at every step we take to get your home sold — customized to the plan you choose.
- Initial consultation — goals, timeline & market conditions
- Comparative Market Analysis to determine your home's value
- Strategic pricing advice based on market data & your goals
- Home staging recommendations
- Professional photography & virtual tour coordination
- MLS listing — maximum exposure to agents & buyers
- Online marketing across major real estate platforms
- Print flyers & brochures for distribution
- Open houses organized and hosted
- For Sale signage & directional signs
- Showing coordination & scheduling
- Feedback collection from buyer agents
- Buyer screening to verify financial capability
- Present and explain all offers in plain language
- Help craft counteroffers as needed
- Negotiate on your behalf for the best possible terms
- Contract preparation & review
- Inspection scheduling & management
- Appraisal process oversight
- Negotiate repair requests & concessions
- Title company coordination
- All paperwork handled and filed
- Final walkthrough coordination
- Closing coordination with buyer's agent, lender & title
- Settlement statement review
- Closing day support
- Post-closing follow-up and referrals
Services are customized to your plan and the unique needs of your property. Not sure which plan is right for you? Let's talk — no obligation.
*Buyer agent compensation is negotiated at the time of offer and is not included in the listing fee. King Realty Texas · DRE# 0530151 · 3010 LBJ Fwy Ste 1200, Dallas TX 75234 · KingRealtyTexas.com